Is SEO for Professional Agencies and Firms Necessary in 2020?

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Is SEO for Professional Agencies and Firms Necessary in 2020?

November 05
23:09 2019
Is SEO for Professional Agencies and Firms Necessary in 2020?

Marketing agencies that specialize in SEO for accountants are highly knowledgeable in both digital marketing and accounting. They are aware of the latest SEO practices that drive the right results. On top of that, they understand how prospective clients navigate CPA websites. Whether you offer tax preparation, financial auditing, or any other accounting-related services, you can count on our team to satisfy your marketing goals and expectations.
If your accounting company isn’t top-ranking or visible on search engine results pages (SERPs), you’re missing out on potential clients who might be interested in your services. In fact, if your clients are not aware of your business presence, they might end up with your competitor.

Long before the advent of the Internet, people who need the help of an accounting firm would turn to a phone book to find a business in their community. Those days are long over, as search engine giants like Google churn out millions of relevant search results in just a few seconds. The sheer amount of information provides prospective clients with the opportunity to compare multiple CPA firms in the area, read reviews about the accounting firms listed, and determine the company nearest to their place of work or residence. Search Engine Optimization (SEO) for accountants became a necessary strategy to put firm information in front of all of those prospective clients.

For an example marketing firm that handles CPA and accounting firms check out ScalingYou’s niche services: https://scalingyou.com/seo-for-accountants/

If your accounting company isn’t top-ranking or visible on search engine results pages (SERPs), you’re missing out on potential clients who might be interested in your services. In fact, if your clients are not aware of your business presence, they might end up with your competitor. The goal of your accounting firm, therefore, should be to increase the visibility of your website and land on page one of SERPs.

The road to the top, however, isn’t easy. Google, for instance, considers more than 200 factors when ranking a webpage, and these factors continually change.

Instead of figuring out what strategy to use to boost your ranking, hiring a specialized marketing firm is both efficient and powerful. They offer expertise in both local and organic SEO for accounts that want to beat their online competitors and increase their leads and sales

Marketing agencies that specialize in SEO for accountants are highly knowledgeable in both digital marketing and accounting. They are aware of the latest SEO practices that drive the right results. On top of that, they understand how prospective clients navigate CPA websites. Whether you offer tax preparation, financial auditing, or any other accounting-related services, you can count on our team to satisfy your marketing goals and expectations.

How SEO Can Benefit Accountants and CPA Firms

You enjoy the following advantages when you let us perform SEO on your accounting firm’s website:

Access to Better Leads – Your firm won’t have to reach out to cold prospects. The right SEO strategy can provide your accounting company with leads who are ready to sign up for your services. 

Magnified Geographical Presence – SEO allows your company to promote your services in locations where it wouldn’t make sense to invest money in traditional advertising. If you want to obtain clients from outside your home market, SEO is the right marketing tool for you.

Increased Competitiveness – Investing in SEO allows your accounting company to gain an edge over other competitors in your area — and an even greater edge for companies that aren’t on the web.

Typical Strategy to Achieving SEO Success

Before any agency performs any SEO on your accounting website, they will need to learn more about your business, take note of your goals, conduct a site audit, perform keyword research, and do other types of SEO assessment. The agency does all these to come up with a customized plan to grow your traffic, leads, and sales. While hard at work improving your online business presence, they should send you periodic progress reports to let you know how your campaigns are faring.

The Perfect SEO Marketing Agency Difference

Apart from offering local and organic SEO, the best SEO agencies will provide social media, web design and development, and content marketing services to further bolster your marketing efforts. They will also offer these services at a price that won’t leave you broke. Your long term success keeps these agencies in business.

Frequently Asked Questions

What is SEO and how can your specialists help my business?

Search Engine Optimization (SEO) is the practice of boosting traffic to make a website more visible to search engine users. This process makes sites easy to categorize, crawl, index, and find.

How is SEO related to online marketing?

Digital marketing is a kind of marketing strategy that primarily uses the web to communicate a product, service, or brand to a consumer. SEO is just one of the tactics used in this strategy. When properly implemented, however, this technique can boost a site’s conversion rate, leads, and traffic, and your company’s ROI.

What is on-page SEO?

This term refers to the process of optimizing the pages of the website to gain more relevant traffic and rank higher in the search engine results pages (SERPs). On-page SEO involves tweaking the website’s content structure, content quality, and HTML code. It is different from off-page SEO, where search marketers use practices that take place outside of a website, such as link-building.

How does SEO differ from PPC?

The traffic generated by SEO is organic, which is free. On the other hand, pay-per-click (PPC) advertising requires you to pay at a cost per click (CPC).

Need more information on SEO for accountants? 

ScalingYou is dedicated and determined to demystify digital marketing for accounting firms. Please feel free to reach out with any comments, questions, or concerns:

Digital Marketing Firm: ScalingYou 

Contact: Wayne Hsu

Email: [email protected]

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Website: scalingyou.com/about-us/