When one turns 75, they would have spent 25 years sleeping. While one spends more than 8 hours daily sleeping, there has yet to be any significant innovation to track vitals while they sleep.
SleepLabs, building innovative sleeping solutions, has filed a patent for an intelligent pillow to track sleep cycles, restlessness and other health vitals with a non-invasive and non-wearable device. The venture supported by the Government of India’s flagship initiative “Startup India” has been backed by the renowned Indian Institute of Technology Kanpur (IITK), NASSCOM COE, AIIDE COE and i-Hub (Govt of Gujarat)
Taranpreet Singh, CEO of SleepLabs, featured in “30 Under 30” by IIT and IIM Indore, says, “Sleep is an underserved and fragmented category where not much innovation has happened since the last couple of decades. As a result, we lose $1 trillion annually because of deprived sleep, and less than 7 hours of sleep puts an individual at high risk of stress, depression, cardiac issues and other problems. SleepLabs smart pillows and mattresses would help you monitor your sleep continuously, analyse and predict outcomes with data to improve your sleep quality.”
SleepLabs also retails foam-based mattresses, pillows and accessories, which are available on the website and popular marketplaces like Amazon, Flipkart, Pepperfry and Indiamart.
Ritu Raj, CMO, SleepLabs, adds, “We are elated to have a great response with our D2C model in India, and now we are looking to expand globally with export houses or in-house teams.” SleepLabs was part of the Indian delegation to Singapore and even exhibited at the Indo-ASEAN forum in Jakarta in 2022.”
According to experts, Sleep is a USD 468 Billion market, where mattress as a segment takes up USD 31 Billion, and pillow as a category comprise USD 11 Billion. Moreover, increasing disposable income and awareness about wellness after COVID has pushed people to spend more on such products, which would rise over time.
As of now, thousands of customers use SleepLabs products across the world, and the venture has also been felicitated by the Home Minister of India (State), Mayor Rajkot and Rajya Sabha MP for creating a positive change in society. You can join the Sleep revolution by starting a franchise or distributing the products in your city. Connect with the team at [email protected]